Staff and residents from TAFTA’s Cambridge Gardens and Lucas Gardens joined forces, recently, for an Elder Abuse Awareness Walk aimed at educating the public and advocating for the rights and protection of older persons.

The awareness campaign took place at the corner of Crescent Road and Peter Mokaba Ridge, where participants distributed informational pamphlets to motorists stopped at nearby traffic lights.

The initiative formed part of ongoing efforts to highlight the prevalence of elder abuse and encourage communities to recognise the warning signs and report suspected cases.

The walk provided an opportunity for meaningful conversations with members of the public about the importance of treating older persons with dignity, respect and compassion.

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Organisers said they were encouraged by the positive response from motorists and passers-by, many of whom took the time to engage with participants and learn more about the issue.

The awareness campaign also reinforced the message that protecting older persons is a shared community responsibility and that everyone has a role to play in preventing physical, emotional, financial and other forms of abuse.

TAFTA said initiatives, such as the awareness walk, are essential in creating safer communities where older people can live free from abuse, neglect and exploitation.

The organisation thanked the community for its support and urged residents to continue speaking out against elder abuse and to report any concerns to the relevant authorities.