Beyond awareness: TAFTA calls on Durban to turn teal against elder abuse
This year’s international theme, ‘Beyond Awareness: Making Elder Abuse Prevention Work’, highlights the need for practical action, stronger support systems and accessible services that protect the dignity, independence and rights of older persons.
As communities around the world prepare to mark World Elder Abuse Awareness Day (WEAAD), The Association for the Aged (TAFTA) is calling on Durban residents, businesses, schools and organisations to ‘Turn Durban Teal’ in a visible show of support for older persons and a commitment to ending elder abuse.
Observed annually on June 15, World Elder Abuse Awareness Day shines a spotlight on the abuse, neglect and exploitation experienced by millions of older persons worldwide.
This year’s international theme, ‘Beyond Awareness: Making Elder Abuse Prevention Work’, highlights the need for practical action, stronger support systems and accessible services that protect the dignity, independence and rights of older persons.
According to the World Health Organisation, approximately one in six people aged 60 years and older experience some form of abuse, yet the majority of cases remain unreported.
Elder abuse can take many forms, including physical, emotional, sexual and financial abuse, as well as neglect.
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“Awareness is important, but awareness alone does not protect an older person experiencing abuse. Prevention requires communities that are informed, services that are accessible and individuals who are willing to speak up when something is wrong. Every older person deserves to live with dignity, safety and respect, and it is our collective responsibility to ensure that they do,” said TAFTA CEO, Femada Shamam.
In response to the growing need for accessible support services, TAFTA launched the TEAL (Tafta Elder Abuse Line), a national helpline that provides confidential counselling, support and referrals for older persons experiencing abuse.
Since its establishment, TEAL has received more than 4, 700 calls from across South Africa, helping vulnerable older persons access the assistance they need.
Throughout June, TAFTA’s social work team will be taking the message of elder abuse prevention directly into communities through a series of awareness programmes, outreach initiatives and educational engagements across Durban. These activities will focus on recognising the signs of abuse, understanding available support systems and promoting the rights and wellbeing of older persons.
“Something as simple as wearing teal can start an important conversation. By standing together and showing visible support, we can help break the silence surrounding elder abuse and encourage older persons to seek help when they need it,” Shamam added.
Later this month, TAFTA’s annual golf day at Umhlali Country Club will also raise funds in support of TEAL, helping to ensure that older persons continue to have access to confidential support and referral services.
If you or someone you know is experiencing elder abuse, contact the TEAL – Tafta Elder Abuse Line on 0800 10 11 10. The service is free, confidential and available to older persons across South Africa.
