Three-year partnership champions women’s running

The iconic Totalsports Women’s Race, which attracts more than 28, 000 women across three major cities each year, is proud to announce a three-year partnership with Absa, which will see the leading African bank continue as the event’s official banking partner, further strengthening its commitment to uplifting women, promoting wellbeing, and creating memorable experiences for thousands of women across the country.

“We are incredibly proud to announce Absa as the official banking partner of the Totalsports Women’s Race. This exciting three-year partnership brings together like-minded brands that share a genuine commitment to empowering women, creating meaningful connections, and making a positive impact in the communities we serve. As one of South Africa’s most iconic Women’s Month celebrations, the Totalsports Women’s Race is about so much more than running – it’s about celebrating the strength, resilience, and achievements of women from all walks of life. We look forward to working alongside Absa to elevate the event experience and inspire thousands of women to come together across three major cities each August to celebrate the strength, resilience, and achievements of women,” said Michael Meyer, managing director of Stillwater Sports.

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Highlighting the shared vision behind the partnership, Nikki Crous, head of marketing at Totalsports, stated that this exciting three-year partnership brings together brands that share a passion for empowering women and creating meaningful experiences.

“We look forward to working together to further inspire thousands of women across the country,” Crous said.

Reinforcing Absa’s commitment to empowering women and strengthening communities, Jabulile Nsibanyoni, head of sponsorships, brand and marketing at Absa, also commented, sharing that the Totalsports Women’s Race is far more than a sporting event – it is a powerful celebration of women, their resilience, and their ability to inspire positive change in their families, workplaces, and communities. “At Absa, we are committed to creating opportunities that empower people to realise their potential, and this three-year partnership reflects our dedication to supporting platforms that uplift and celebrate women. We are proud to join one of South Africa’s most celebrated Women’s Month road running celebrations as the official banking partner and look forward to walking – and running – this journey alongside thousands of women across the country,” said Nsibanyoni.

The Durban race takes place on Sunday, August 2, followed by the Cape Town edition on Sunday, August 9. The Joburg race will be held on Sunday, August 16. Entries for all three races are officially sold out.

For more information, visit www.totalsportswomensrace.co.za